Funnels & Pages

Adding pop-ups and opt-in forms

Capture more leads from your GHL website or funnels by adding targeted pop-ups and embedded opt-in forms.

📋 6 steps ⏱ ~18 min 📅 Updated 2026-04-07 English

What you will learn

This GoHighLevel tutorial walks you through adding pop-ups and opt-in forms with clear, numbered steps. Whether you are new to GoHighLevel or looking to configure funnels & pages correctly, this guide covers everything you need. You will learn: create a form first, embed a form on your page, create a pop-up funnel, use ghl's popup/survey feature, and more. All steps work inside a standard GoHighLevel account — start a free 14-day trial if you do not have one yet.

Step-by-step guide

1

Create a form first

Go to Sites → Forms → + New Form. Build your opt-in form with the fields you need. Keep it short — name and email is usually enough.

2

Embed a form on your page

In the page builder, drag in a Form element and select your form. Position it in your hero section, sidebar, or after content.

3

Create a pop-up funnel

For pop-ups, create a new funnel step and design the pop-up page. Keep it minimal with one clear offer and a form.

4

Use GHL's popup/survey feature

Go to Sites → Surveys or use a third-party pop-up tool (like Poptin or OptinMonster) that integrates via embed code for more advanced triggers.

5

Set pop-up trigger conditions

Configure when the pop-up appears: on page load, after time delay, on exit intent, or after scroll depth.

6

A/B test your opt-in

Create two versions of your form or pop-up with different headlines or offers. GHL's funnel A/B test feature helps you find which converts better.

💡 Once this is set up, GoHighLevel handles the rest automatically. Start your free trial →

Frequently asked questions

How do I create a form first in GoHighLevel?

Go to Sites → Forms → + New Form. Build your opt-in form with the fields you need. Keep it short — name and email is usually enough.

What is the first step to adding pop-ups and opt-in forms?

The first step is to create a form first. Go to Sites → Forms → + New Form. Build your opt-in form with the fields you need. Keep it short — name and email is usually enough.

Do I need a GoHighLevel account to follow this tutorial?

Yes. This guide requires an active GoHighLevel account. You can start a free 14-day trial at gohighlevel.com — no credit card is required.

Have questions about GHL? 📅 Book a free call 🔥 Skool — $87/mo