Connecting Google Ads to GHL for conversion tracking
Track which Google Ads campaigns are generating leads and sales by connecting GHL form submissions to Google Ads conversions.
What you will learn
This GoHighLevel tutorial walks you through connecting google ads to ghl for conversion tracking with clear, numbered steps. Whether you are new to GoHighLevel or looking to configure google suite correctly, this guide covers everything you need. You will learn: set up a conversion action in google ads, get your conversion tracking tag, add the global site tag to ghl, add the event snippet to your thank you page, and more. All steps work inside a standard GoHighLevel account — start a free 14-day trial if you do not have one yet.
Step-by-step guide
Set up a conversion action in Google Ads
In your Google Ads account, go to Tools → Conversions → + New Conversion Action. Choose Website and set up the conversion (e.g. Lead Form Submitted).
Get your conversion tracking tag
Google Ads will provide a global site tag and an event snippet. Copy both.
Add the global site tag to GHL
Paste the global site tag into your GHL funnel or website Header Code field (Settings → Tracking Code).
Add the event snippet to your thank you page
Add the event snippet to the specific page that appears after a conversion — your thank you or confirmation page.
Use GTM as an alternative
If you already have GTM set up, you can manage Google Ads tags there instead of pasting code directly.
Verify conversions are tracking
Run a test by submitting a form, then check Google Ads → Conversions. It may take up to 24 hours to see data.
Ready to put this into action?
Start your free 14-day GHL trial — or join our Skool community at $87/mo (saves $10/mo vs direct signup).Frequently asked questions
How do I set up a conversion action in google ads in GoHighLevel?
In your Google Ads account, go to Tools → Conversions → + New Conversion Action. Choose Website and set up the conversion (e.g. Lead Form Submitted).
What is the first step to connecting google ads to ghl for conversion tracking?
The first step is to set up a conversion action in google ads. In your Google Ads account, go to Tools → Conversions → + New Conversion Action. Choose Website and set up the conversion (e.g. Lead Form Submitted).
Do I need a GoHighLevel account to follow this tutorial?
Yes. This guide requires an active GoHighLevel account. You can start a free 14-day trial at gohighlevel.com — no credit card is required.