Setting up call tracking and attribution
Track which marketing campaigns are driving phone calls using GHL's built-in call tracking features.
What you will learn
This GoHighLevel tutorial walks you through setting up call tracking and attribution with clear, numbered steps. Whether you are new to GoHighLevel or looking to configure reporting correctly, this guide covers everything you need. You will learn: purchase a tracking phone number, assign the number to a campaign, view call logs, enable call recording, and more. All steps work inside a standard GoHighLevel account — start a free 14-day trial if you do not have one yet.
Step-by-step guide
Purchase a tracking phone number
Go to Settings → Phone Numbers → + Add Number. Purchase a tracking number — this is the number you'll use in specific campaigns or ad channels.
Assign the number to a campaign
In your funnel, ad, or website, use this unique tracking number instead of your main number. When it rings, you'll know exactly which source drove the call.
View call logs
Go to Reporting → Call Reporting. See all inbound and outbound calls, duration, time, and the contact associated with each call.
Enable call recording
In Settings → Phone Numbers, enable call recording for your number. Recordings are stored in the contact's activity timeline.
Set up missed call text-back
In Automation → Workflows, create a workflow triggered by Missed Call. Automatically send an SMS to the caller within seconds to re-engage them.
Connect calls to attribution
Use UTM parameters and GHL's source tracking to connect specific ad campaigns or keywords to the calls they generate.
Ready to put this into action?
Start your free 14-day GHL trial — or join our Skool community at $87/mo (saves $10/mo vs direct signup).Frequently asked questions
How do I purchase a tracking phone number in GoHighLevel?
Go to Settings → Phone Numbers → + Add Number. Purchase a tracking number — this is the number you'll use in specific campaigns or ad channels.
What is the first step to setting up call tracking and attribution?
The first step is to purchase a tracking phone number. Go to Settings → Phone Numbers → + Add Number. Purchase a tracking number — this is the number you'll use in specific campaigns or ad channels.
Do I need a GoHighLevel account to follow this tutorial?
Yes. This guide requires an active GoHighLevel account. You can start a free 14-day trial at gohighlevel.com — no credit card is required.