How to read funnel analytics in GHL
Understand your funnel performance metrics to identify drop-off points and improve conversion rates.
What you will learn
This GoHighLevel tutorial walks you through how to read funnel analytics in ghl with clear, numbered steps. Whether you are new to GoHighLevel or looking to configure reporting correctly, this guide covers everything you need. You will learn: go to sites → funnels → select your funnel, understand page views vs opt-ins, identify your biggest drop-off, check traffic sources, and more. All steps work inside a standard GoHighLevel account — start a free 14-day trial if you do not have one yet.
Step-by-step guide
Go to Sites → Funnels → select your funnel
Open your funnel in GHL. At the top of the funnel editor, click the Stats or Analytics tab.
Understand page views vs opt-ins
Page Views shows how many people visited each step. Opt-ins (or Submissions) shows how many completed the form. The ratio is your conversion rate.
Identify your biggest drop-off
Look for the largest gap between views and conversions across steps. That's your biggest opportunity to improve.
Check traffic sources
GHL shows which sources are sending traffic to your funnel (direct, organic, paid, etc.). Use UTM parameters in your ad links for more detailed source data.
A/B test to improve conversions
Use GHL's built-in A/B testing on funnel steps to test different headlines, images, or CTAs. Run tests until you have statistical significance (typically 100+ conversions per variant).
Set up conversion goals
Connect your funnel to Google Analytics to track conversions alongside other website analytics for a complete picture of your marketing performance.
Ready to put this into action?
Start your free 14-day GHL trial — or join our Skool community at $87/mo (saves $10/mo vs direct signup).Frequently asked questions
How do I go to sites → funnels → select your funnel in GoHighLevel?
Open your funnel in GHL. At the top of the funnel editor, click the Stats or Analytics tab.
What is the first step to how to read funnel analytics in ghl?
The first step is to go to sites → funnels → select your funnel. Open your funnel in GHL. At the top of the funnel editor, click the Stats or Analytics tab.
Do I need a GoHighLevel account to follow this tutorial?
Yes. This guide requires an active GoHighLevel account. You can start a free 14-day trial at gohighlevel.com — no credit card is required.